How to Manage Workplace Perceptions in the MENA region?

How to Manage Workplace Perceptions in the MENA region

  • Perception management at workplace holds increasing importance as organizations worldwide are adopting 360 degree feedback and peer review mechanisms, to establish collaborative workplaces.
  • Lack of effective perception management can backfire for employees as even positive actions of an employee can be perceived in a completely different (sometimes negative) manner, by peers and management.
  • Some suggestions towards building a good perception at workplace include communicating transparently with your seniors,​being punctual, driving conversations towards productivity and effectiveness (vs. hours pent), taking initiatives at work, seeking feedback from revered seniors and peers, among others.

Perception management at workplace holds increasing importance as organizations worldwide are adopting 360 degree feedback and peer review mechanisms, to establish collaborative workplaces: With collaboration culture increasing at modern workplaces, organizations value employees who can not only achieve their professional goals but also create and maintain healthy and collaborative work places, and most have instituted 360 degree feedback and peer review mechanisms to assess the cultural fitment of employees. Therefore, being perceived in the right light by peers and management is becoming important than ever for employees worldwide, including the MENA region.

Lack of effective perception management can backfire for employees: An employee might face a lot of challenges if he/she fails to manage perceptions at workplace, so much so that even positive actions of an employee can be perceived in a completely different (sometimes negative) manner, by peers and management. A look at some examples below underlines this point.

How to Manage Workplace Perceptions in the MENA region1

Source: Arab Business Review,

As made amply clear by the above examples, the same action can be perceived in different ways by you (the employee) and your peers and seniors.  Therefore, it is important to manage perceptions at workplace, and here are some way on how to do it:

Communicate, communicate, communicate! Whether it is your long-term goals, preference for a good work-life balance or an idiosyncratic working style, make sure that you communicate that to your seniors and peers.  Let your manager that you mean business and that you are interested in fast growth. Also, let your colleagues know that they can bank on you in crunch situations and during fun times!

❝ Arab Business Review spoke to Amanda Brailsford-Urbina, an HR leader who has worked in the U.S. and Qatar, and she reiterated the importance of communication in managing workplace perceptions. “Frequent and ongoing communication is essential so that understanding can be reached about work-life balance. Due to the diversity of the employee groups, there can be totally different perceptions of what is acceptable. For example, someone coming from a country where professionals only take a few weeks off for childbirth will look at a leave of absence differently than someone from a country where a lengthy maternity and paternity leave is common. Organizational cultures vary as to whether not using holiday/vacation time is something to boast about or something of concern. Some organizations honor holiday/vacation time off and don’t call unless there is an emergency. Other companies believe you are on call 24/7. Also individuals of different generations perceive work-life balance and dedication differently. Colleague and supervisor/subordinate relationships will be enhanced by communication about expectations and wishes for work-life balance”, says Amanda. ❞

Be punctual and drive conversations towards productivity and effectiveness, as opposed to hours spent in office: Being punctual and diligent with your work schedule can go a long way in improving your perception. If you don’t do your hours, or often take breaks for personal work people will notice your absence and that will affect your perception negatively. Also, it is important to drive conversations with you manager towards productivity and effectiveness, and not on hours spent in office.

Seek feedback from respected co-workers and seniors, and bond with the best: Interact and seek feedback from seniors and co-workers who have ‘been there, done that’. This should help you identify areas of improvement and also instances where you might have acted as a cultural misfit. Once you identify your actions invoking negative response, start acting to improve on those.

That said, make sure you are seen interacting and seeking advice from seniors and peers perceived in good light by others. Bonding with the wrong set of people is a sure shot way of driving down your perception at the workplace.

Take initiatives with your seniors in loop: Taking initiatives can help you be perceived as a leader and an out-of-the-box thinker, and is usually important for people looking to assume leadership positions since leading a group requires a combination of knowledge and team work.

A couple of points of caution here: firstly, make sure that your initiative is relevant to your team and organization, else you will be perceived as someone who is interested in attention and not results. Secondly, make sure you have the consent of your manager (or the relevant authority) before publicising your initiative; not doing so can be perceived as a sign of insubordination in traditional set-ups.

Ask your manager to share your successes with others: Your manager can help you improve your perception and build your brand name at workplace. When you complete your tasks successfully, your manager is a happy man. It is at this time you can ask him to share your success with other team members and/or senior management, so that your hard work does not go unnoticed.

Work on important projects (and give them your best!) to enhance visibility: Getting involved in important project gives you more visibility and improves your perception with senior management. Always keep your eyes open get the information regarding important projects, and discuss with your manager on how you can be a part of such projects. Such projects are double-edged swords, so make sure that you give it your best and come out with flying colours, and do not let your manager and peers down.

Avoid using phone/workstation for personal use: Employees who attend unnecessary phone calls at workplace and use their office workstation for personal tasks are likely to attract negative perceptions from peers as well as managers. If you are majorly seen on phone interacting with your near and dear ones then you are perceived as an employee who is wasting his bandwidth on unfruitful task. If some urgent personal task needs your attention for which you need to use official resources you should keep your manager informed.

We hope some of these points will help improve your perceptions at workplace, and would like to hear your thoughts on what else can be done to maintain a perception at work.

The article was originally published at: Arab Business Review

To read more thought-leadership stuff by leaders from Arab Region, please visit Arab Business Review


Plugging in is nothing if you don’t turn the switch ON

Plugging in is nothing

  • Professional networking and connections are critical elements of your business success
  • Always look for the win-win in business referrals.  Even if you aren’t initially one of the “wins”, people remember those who helped them.
  • Honouring your network by switching ON-  following up diligently when introduced- will lead to more open communication and beneficial referral networks

Business referrals are your reputation

“I know someone there” may be music to your ears if you’re looking to get your foot in the door of a new company; or checking out a prospective new employer.  In today’s work world, it really is often about who you know to get that first break in a sea of similarly qualified talent.  It’s a fact of life people make time for trusted referrals before a cold call, email, or CV.

“But what about my merits? My education, work history and professionalism?” you may ask.  These are all critical to be sure, and combined with a strong professional network, this is an encouraging word for you to be both be a connector and someone who readily turns on their follow up switch when they’re referred professionally.

For years now, I have been instructing graduate and undergraduate business and, during this time, I have been fortunate to have exceptional cohorts and find the experiences quite rewarding.  There are a few litmus tests I like to use when assessing my willingness to connect any student or professional contact to a someone I know.  They’re pretty simple and relatively few.  Actually there are only two:

1. Will this person represent me well?  After all, this is my reputation I am entrusting to a person.  Professional contacts are valuable and, before I just go on and give you the keys to open the door, I need to be relatively secure in the fact you will conduct yourself well and be a positive reflection of me to the person I introduce you to.  It’s about trust.

One recent example of this causing some stress was when I had a student look through my Linkedin contacts and send me a list of 50 people they wanted me to introduce them to.  First, let’s get some focus here.  If you’re asking for help, the “throw it against any wall and see what sticks” approach is far from recommended. Certainly, I wasn’t about to refer anyone to 50 contacts straight away.

What made this especially delicate is the fact this person was a B- student at best.  They were clearly not focused on the course, on participating, on their assignments, on helping others in class, and there was simply no way I was going to refer them to anyone, anytime soon.  I let them know “you’re asking me to trust you with my reputation and introduce you to these professionals?  At this time, I don’t have the confidence you would properly take care of my reputation, sorry”.    It was an honest and certainly eye opening conversation.

2. Will this person actively follow up appropriately with intelligent communication with the person to whom theyre referred.  See above of course as to why this is important; however, it’s a deeper issue. With all due respect to younger professionals and graduate school students who’ve worked a bit, if you are connected to a senior executive, someone with a far more senior role, and they make time to offer to meet you- drop everything within reason to accommodate their availability.

Admittedly, this is harder to read.  Will someone, when given the change to meet an executive, make every effort to make it happen? This would seem like a no- brainer right?

You are offered a chance to meet a senior executive in their office when they return from overseas or regional business travel.  You’d jump to make it happen right? Well this example went very differently and I must thank my brother, President of an advertising agency, for his patience.

Not too long ago, an excellent student of a respected colleague was recommended to me for assistance in their career planning.  The student came to speak with me while I was guest lecturing at my Alma Mater. They presented themselves well, seemed focused, and asked me for an introduction to 3 specific people I was connected to via Linkedin.  “Wow” I thought, “they have it together!” A quick check with my colleague validated their hard working nature and industriousness. As mentioned in point 1 above, my colleague trusted this person and their reputation to me.

As it were, one of the contacts with whom they wished to meet was my brother, who is also an alum.  Now I reserve the holy grail of referrals, my brother, for one or two people annually.  Not only does this referral carry the usual weight of professional contact, but I really don’t want to hear how I wasted his time over Holiday dinner when I am looking to enjoy our family time.

To his credit, my brother took time from his extremely busy schedule to make a few attempts to connect before asking me if he could “cut them loose”,  I concurred it was time to do so because his offer to meet this senior student 3 times was met with “that’s not a convenient time for me” FROM the student.  I almost thought he was joking.  Actually, after the second call from him, I did think he was gaming me.  I was shocked.

My colleague and I were both embarrassed.  This student carelessly jeopardized the reputation of their professor who in tern recommended the student to me and jeopardized my reputation.  In an attempt to curtain such behavior in the future, I made a call to the student to let them know they would not be meeting my brother and to try and not make a habit of this again.

The bottom lines, look for the win-wins and how you can help people. And when someone offers you help, follow up like your reputation depends on it. Because it does.

Connect; switch on; and succeed.

The article is written by Jonscott Turco for Arab Business Review

To read more thought-leadership stuff by leaders from Arab Region, please visit Arab Business Review

Choosing the Right Communication Method

Choosing the Right Communication Method

  • It is extremely important to choose the correct communication method, and the steps to take in deciding which method would be the most appropriate for your brand.
  • Knowing your audience and analyzing the reason for your communication, can be a starting point deciding your communication method.
  • While online marketing can be best to create awareness among the youth, establishing credibility is best done through a Public Relations Agency, and advertising campaigns are still one of the best mediums for brand building.
  • There are several factors that go into deciding the right communication channel for you, and time spent on doing this right will come back with rewarding results.

There are many pitfalls of agencies that offer only a single service, and many ways that campaigns fail when a service is forced on a brand or a brand on a service. It is extremely important to choose the correct communication method, and the steps to take in deciding which method would be the most appropriate for the brand in discussion. As a leading live communications agency, entourage marketing & events has worked on many different brands and through many different mediums, have insight to the process, whether you are looking for a marketing agency, a public relations agency, or a creative advertising agency. This discussion will definitely also help if you are working with an agency and trying to choose the right communication method for the brand you are assigned.

Why do we “communicate”?

In order to understand the importance of choosing the correct method of communication to get your message across, let us first go back to the reasons of “why we communicate.” When we have a certain message that we need to relay, we set out to communicate our messages. We need these messages to reach the right people in order for our message to be deemed effective. Our messages need to have an impact and need to have a reason of existing; are you communicating to increase awareness about a product, service or solution? Are you communicating a message to build credibility? We each have a reason to communicate, and because humans have evolved to use sophisticated means of communication, there are so many different methods to choose from.  It goes without saying that if the right method of communication is not chosen, the message will not reach the right audiences, and is henceforth, ineffective.

How to Choose the Effective Means

As mentioned, due to the diversity of options, choosing the right method is extremely vital. Here is a few tips and facts that might make your choice of communication method more appropriate.

The Younger Generation is Online

It helps to know that when your message is aiming to reach the younger generation, that the younger generation uses the social media platforms excessively. Statistics show that Arab users under the age of 30 in the Middle East on Facebook are 68%. Nearly 45% of all social media users are under the age of 24. Statistics on social media show that in the Middle East, content is prone to going viral. Such opportunities should be optimized on; viral content is creative to create, fun to produce and communicates directly to the younger generation enthusiastically.

Public Relations Builds Credibility

It’s the oldest story in time, rather than telling people just how great you are, having a third party address the matter helps build your credibility. That’s where PR comes into the picture. When the brand you’re handling needs to address a crisis or to build trust, PR is the way to go. Many people trust newspapers, and what the media tells them, and utilizing the media to tell your brand’s story or perspective plays a really big role in creating credibility for that brand and gaining trust. Improving the image of your brand by understanding that PR is about maintaining relationships with people will further help you choose a public relations route in order to create PR stunts or PR stories that interact with the stakeholders of a brand.

Creative Advertising Helps Maintain a Brand 

Whereas creative advertising is definitely important in creating the basis for any brand, maintaining the brand through creative advertising is extremely helpful as well. Many advertisements turn to minimal element usage simply because brands have already built such a strong identity that a simple creative advertisement would speak to people without an explicit explanation. For example, the Nike “check-mark” and tagline “just do it” have become so familiar to people that no explanation is need. Hence, creative advertising for Nike is based on the brand’s strong suit, and maintaining it as a brand can be easily done. So our advice is that if you’re looking for a way to communicate a message for an already existing brand, like introducing a new line for that brand, then creative advertising would be a smart way to go.

There are many more factors that play a big role in deciding on a communication method, but these simplified tips can help you go a far way in choosing which would be the most appropriate for where you stand at a certain point.

The article is written by Mohammed Tayem for Arab Business Review

To read more thought-leadership stuff by leaders from Arab Region, please visit Arab Business Review