A Best Practice in Strategy Formulation

A Best Practice in Strategy Formulation

  • One of the main reasons of the dissolution of numerous major corporations is the lack of vision and appropriate strategies for coping with the fast pace of business trends & technological innovations.
  • The Management Mix Guide is a 7 step referential platform for developing corporate strategy; it is also a guide for reengineering, & restructuring and dynamically managing the change.
  • The Guide is based on nine organizational elements to be analyzed & formulated taking into  consideration the impact of the five micro-environmental factors and four macro-environmental factors.
How can companies & organizations assure a sustainable strategic development?
One of the main reasons of the dissolution of numerous major corporations is the lack of vision and appropriate strategies for coping with the fast pace of business trends & technological innovations.
NCR, Wang Laboratories, BBAC are companies that have been vanished long time ago; and more recently major names such as Delta Airlines, General Motors or World Com have also disappeared.
In view of the above, a Managerial Guide is recommended which is implemented in hundreds of companies & organizations in specific industries such as the Banking & Finance, Telecommunications, Healthcare, Information Technology, Pharmaceuticals, Food Processing & other industries such as Machinery Manufacturing.
The Management Mix Guide is a referential platform for developing Corporate Strategy; it is also a Guide for Reengineering, & Restructuring and dynamically managing the change.
The Guide is based on nine organizational elements to be analyzed & formulated taking into consideration the impact of the five micro-environmental factors and four macro-environmental factors.
A Best Practice in Strategy Formulation1
The seven steps for implementing the 9-5-4 Guide are as follows:  
  1. Analyze the micro-environmental factors:  Competitors, Customers, Substitutes, Partners & Suppliers;
  2. Analyze the opportunities & threats in the macro-environment: Political, Economic, Socio-Cultural & Technological (standard PEST analysis).
  3. Identify the organization’s stakeholder’s constantly evolving needs.
  4. Analyze the organization’s strengths & weaknesses in the nine organizational elements, Each element elaborated separately in the following page.
  5. Formulate the Strategy regarding the 9 organizational elements.
  6. Set an action plan & implement the strategy.
  7. Continuously monitor & evaluate the strategy.
The nine organizational elements are as follows:
  1. Strategy: After revisiting and restating the Organizational Vision, companies should develop the corporate strategy, which includes the organization’s strategic orientations & objectives, based on the existing and required resources and assessment of the micro & macro environments in which the organization operates.
  2. Processes: Optimization, standardization & streamlining of the organization’s management, operational & supporting processes by controlling process related risks and ensuring the continual monitoring & improvement of the management system through the identification of KPI’s. Various types of international management standards are adopted, according to the industry and the needs of the organization.
  3. Talents: Development of a customized competency based talent management system for attracting, developing and retaining talents. The talents will implement the formal processes and informal processes for achieving operational and strategic objectives.
  4. Structure: Development of the required competencies and layers and setting the communication lines, the reporting system & cross-departmental coordination systems for supporting the achievement of the corporate strategies and organizational vision.
  5. Marketing: Development of a marketing plan by setting a Market Monitoring System for transforming information into intelligence and then into initiative in terms of new products and services, a pricing policy, a placing and a promotional policy by taking into account the constant changes of the customer behavior and the market requirements.
  6. Sales: Optimization of the sales process through the seven steps sales model and establishment cross-selling & up-selling approaches. In addition, development of sales channels in different geographical regions.
  7. Customer: Being in the center of the stakeholders, the company will develop a customer satisfaction and loyalty policy; the customer experience management system will be set and some specific procedures will be identified such as: loyalty programs, satisfaction surveys & complaint management systems.
  8. Information technology: Development & optimization of a holistic Information Technology policy that will support the implementation of the processes, including but not limited to Information security Management system.
  9. Resources: Development of financial Management and asset management systems for optimizing the exploitation of the resources.
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The Strategic Management Guide presented above has proven its efficiency in numerous corporations. Management Mix experts constantly monitor the results & performance of companies implementing the guide and provide customized recommendations to reduce the managerial waste (muda) and cope efficiently with the environmental changes.

The article is written by Raffy Semerdjian for Arab Business Review

To read more thought-leadership stuff by leaders from Arab Region, please visit Arab Business Review

 

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