- Hashtags are supposed to be helpful for topic search and are generally used for branding.
- It remains a challenging task to make people abide by the rules of ‘hashtags’.
- If hashtags were used properly, it would save considerable time when searching for specific things.
What are hashtags? What are they used for? How useful are they really? Why are they being abused? Like me, these questions may have crossed your mind many, many times, so let’s first describe what hashtags are.
Hashtags are the words, pictures, or phrases found on social networks that are prefixed with the symbol #. Adding a hashtag helps to group those words, pictures, or phrases together so those interested in a particular topic or discussion can easily search them later. Another way to look at it is that you are “branding” or “tagging” certain words, phrases, or pictures , which then allows others to quickly search for the hashtag and find the collection of messages that includes it. This can be helpful when you are searching online for a particular topic that is of interest to you or when you are looking for other people that share similar interests to you. Many social networking services like Twitter, Facebook, Google+, Flickr, Tumblr, and Instagram—just to name a few—use this form of tagging.
Sounds simple and useful, right? Well, it can be a double-edged sword. Giving those pictures and words a hashtag is supposed to group those pictures and words, giving them a “label” that is searchable. Unfortunately, it is all unmoderated and uncontrolled. In so many cases, hashtags are used poorly to the point where they get lost and lose all the meaning with it. When, for example, social network users in Kuwait, and the surrounding region want to look for a specific event in Kuwait, they can simply search the words #KuwaitEvents on twitter and instagram. But you will be shocked to see the search results for this hashtag because you will be directed to numerous pictures of different food items in restaurants, cafes, shopping finds, quotes, business offers, and many other unrelated topics! Try #Kuwait on Instagram and you will be directed to millions of unrelated pictures! Someone who wants to check the hashtag #Kuwait probably wants to know more about the country and see pictures of Kuwait, Kuwaiti lifestyle, museums, monuments, people, or information about the country … not pictures of coffee cups, designer shoes, or unrelated love quotes, with loads of selfies (self-portraits taken with a camera phone and uploaded to social network sites). It is even worse when you try searching hashtags of big company names or specific CSR campaigns—so many unrelated search results, which defeats the whole purpose!
In short, before diving into the hashtag trend, we need to be sure we know the real purpose of—and how to use—hashtags. We need to know that tagging pictures and words is basically done to help classify and group topics of interest together so that others that share a similar interest or curiosity in those topics can easily find them later when searching a particular hashtag. If done properly, when you search for a specific topic or discussion you should be directed to relevant search results and not have to endure the misery of sifting through millions of pieces of unrelated information.
The article is written by Ansam I. AlRadwan for Arab Business Review
To read more thought-leadership stuff by leaders from Arab Region, please visit Arab Business Review